It’s the year 2030. A journalist from a major national travel magazine has just arrived in Alamosa County to report on one of the most inspiring tourism transformations in the American West.

They’re here to answer one big question: “What makes Alamosa such a special place to visit—and to call home?”

Now imagine this reporter sits down with you.

What would you proudly point out? Maybe it's how our unique mix of small-town charm and natural beauty still feels authentic. Perhaps it’s the way tourism has created good jobs, supported local businesses, or helped preserve our rivers, trails, and dark skies. Or maybe it’s what hasn’t changed—how Alamosa stayed true to its roots and didn’t become “just another tourist town.”

We want to hear your story of Alamosa’s future:
- What does a successful and sustainable tourism industry look like in 2030?
- What experiences are visitors coming for—and how are they contributing to our community?
- What are we celebrating in the tourism sector, and what challenges have we avoided?
- What do you hope never changes about Alamosa?

This is your chance to help shape our long-term tourism vision. Your ideas will directly inform the 5-Year Tourism Master Plan, and help ensure that the future of tourism reflects the values and voices of the people who live here.

Share your vision for Alamosa 2030 below!